Our Story
The first Made in Liberia Fair was held in January 2019, following a trade mission to the United States in late 2018. After the first two events, the concept was set aside until Stephanie Duncan revived it as a monthly fixture on the last Saturday of each month, initially as a passion project. The Fair drew MSMEs producing goods and services with local materials and Liberian labor, and by the end of its first year had become a household name.
"I wanted to get people excited about buying from local producers." Stephanie Duncan
Made in Liberia Fair, Inc. was formally registered as a company in Liberia in 2021.
The Fair is built around Micro, Small, and Medium Enterprises (MSMEs) defined by Liberia's Small Business Act as companies with fewer than 50 employees. Most Liberian-owned companies fall into this category, while medium and larger enterprises are typically foreign-owned. Notably, 80% of businesses participating in MLF are women-owned.
At Made In Liberia, we are dedicated to empowering Liberian micro and small businesses to thrive in a competitive marketplace. Our mission is to provide tailored business transformation consulting services that help organizations optimize their operations, enhance their strategies, and achieve sustainable growth. With a deep understanding of the local context, we focus on delivering actionable insights and practical solutions that align with the unique challenges faced by Liberian entrepreneurs.
OUR MISSION, OUR VISION
Made In Liberia Fair, Inc. (MLF) is a social enterprise that partners with Micro, Small, and Medium Enterprises (MSMEs) to build brand awareness for products and services made in Liberia and/or by Liberians. MLF connects Liberian-owned MSMEs in agriculture, services, and manufacturing to domestic, regional, and global supply chains — helping local businesses grow from informal producers into export-ready brands.
Our Mission
To increase brand awareness of Made in Liberia products and services through marketing, promotion, advocacy for an enabling business environment, and market expansion for the MSMEs that produce them.
Our Vision
An environment where the purchase or acquisition of Made in Liberia goods, products, and services is required — or given clear preference.
